Zero False Alerts
Contractually Guaranteed

Zero False Alerts.
Here's Exactly How.

The security industry average false alarm rate is 94%. ImageDeep's is 0%. Not a marketing claim — a structural outcome of our three-layer AI + human verification process. Here's how it works, why it works, and what it saves you.

Compare Approaches

The False Alarm Problem

94%
of CCTV alerts are false positives
2,300 hrs
wasted per year on false alarm review (avg enterprise)
£180k
average annual cost of false alarm dispatches

UK police forces receive over 300,000 unwanted security alarm calls every year. The NPCC has called the volume "unsustainable." For businesses, the cost compounds: guard dispatch fees, wasted operator time, police attendance charges, and — most damagingly — alert fatigue that desensitises security teams to genuine threats. When 94% of alerts are noise, teams stop responding to the 6% that matter.

The Three-Layer Verification Process

No single layer can eliminate false alarms on its own. AI alone misclassifies. Humans alone can't watch 1,000 cameras. Together, they're definitive.

01

AI Detection

Edge AI on your cameras and cloud AI models analyse every frame in real time. The system filters out environmental noise (weather, lighting, animals) and classifies remaining events against site-specific trained models — construction, retail, healthcare, or energy patterns.

Raw motion events reduced by 70–80% at this stage alone.
02

Human Verification

Every alert that passes AI classification is reviewed by a trained security operator within seconds. The operator confirms whether the event is a genuine threat — an intruder, a weapon, a safety violation — or a false positive that should be suppressed.

This is the definitive false alarm eliminator. No alert is dispatched without human judgment.
03

Verified Alert Dispatch

Only confirmed, genuine incidents are sent to your security team — via SMS, email, or the ImageDeep dashboard. Each alert includes the verified clip, location, and recommended response action. Response time from event to dispatch: under 5 seconds.

Your team responds only to real threats. Zero noise. Zero alert fatigue.

How We Compare

False alarm rate, response time, annual cost, and coverage — side by side across four security approaches.

ApproachFalse Alarm RateResponse TimeAnnual Cost (typical)Coverage
BestImageDeep (Hybrid AI + Human)0%< 5s£36k–£60k/year24/7, all cameras
AI-Only Monitoring8–15%10–30s£24k–£40k/year24/7, but unverified
Guard-Only (On-Site)30–50%2–10 min£100k–£180k/year8–12 hrs/day
Passive CCTV (No Monitoring)94%+Review after fact£12k–£20k/yearRecording only

Costs are illustrative for a typical 20-camera, single-site deployment. Actual pricing varies by site size, camera count, and feature selection.

The Numbers

Real outcomes from live deployments — not projections, not estimates.

0
False alerts delivered to clients
Across 500+ deployed sites
< 5s
Event to verified alert
AI detection + human confirmation
94%
Industry average false alarm rate
What you're paying to ignore
68%
Guard dispatch cost reduction
Average across deployments

Why Zero False Alerts Changes Everything

Cost

No wasted guard dispatches. No false alarm fines. No operator hours burned reviewing noise. Average 68% reduction in security operating costs.

Trust

When every alert is verified, your team trusts the system. Response times to genuine incidents improve by 44% because alert fatigue is eliminated.

Speed

AI detects in milliseconds. Human confirms in seconds. Total event-to-dispatch time: under 5 seconds. That's faster than a guard can reach a monitor.

See Zero False Alerts on Your Site

We'll deploy on your existing cameras, run a 30-day pilot, and prove zero false alerts in your environment — or you don't pay.